6 Steps to Choosing the Perfect Storefront Sign for Your Small Business
Choosing the right storefront sign can be difficult, and that’s why it’s important to follow these six steps to choosing the perfect sign for your small business. From determining what you want your sign to say to get valuable feedback from people who walk by your shop every day, we’ll help you choose the best sign possible. Step 1 of 6 – Define Your Purpose The first step in choosing the right storefront sign is figuring out why you need one in the first place.
Step 1: Know why you need a storefront sign
A storefront sign is like a literal billboard for your small business. So, it’s no surprise that there are many choices out there, and deciding on which one is best can be overwhelming. If you’re just starting your search, here are some questions to ask yourself as you narrow down what style of storefront sign might be best: What messages do I want to convey? Do I need a sign with my contact information? Am I looking for something temporary or more permanent?
Step 2: Plan your signed budget
If you’re just starting out, the last thing you want is any extra debt. So plan a reasonable budget to make sure that you have enough funds in place before rushing into a signed purchase. On average, businesses spend $400 on a store sign. This includes costs such as making room for signage, designing your sign, and printing it out. Factors like size of your sign and where it’s placed on your property will impact how much you spend.
Step 3: Check zoning regulations
Zoning regulations vary depending on where you live. It is important to do your research before purchasing a sign that may be in violation of local laws and ordinances. You will find information about how tall your sign can be, where it can be placed, what colors and materials are allowed, and what kind of business activities may or may not have a sign- all from taking a quick trip online to your local government site. Most importantly, you must know if there are any restrictions around parking signs.
Step 4: Find the perfect spot
- Decide where you want your sign to be located. The spot that’s perfect might not work due to zoning laws, parking restrictions, ADA standards, or other regulatory concerns. If you need more information on any of these topics, contact your municipality or county office.
- Take a picture of the location from above using an iPhone and send it via email or text message (including a contact name) to yourself so you can see what it looks like from far away.
Step 5: Hire an experienced sign company
There are two types of sign companies that can help with this process. First, there are sign companies that specialize in residential signs, and second, there are those that specialize in business signage. These types of businesses offer multiple products and services and will be able to give you a variety of options for your store’s storefront signage. From choosing the right size sign to deciding on what type of material it is made out of, these types of professionals will walk you through each step so you feel confident in making an informed decision.
Step 6: Communicate your brand
One of the most important aspects of choosing a storefront sign is reflecting your business’s brand. In order to make your storefront sign represent your business, you need to get down deep and personal with who you are and what sets you apart from everyone else. An effective way to do this is by asking yourself these questions: What are we about? Who are we trying to reach? and What can our sign communicate about us in a few words? The answers you give yourself will have an impact on the signage materials you choose. Once these questions have been answered, start thinking about what colors best reflect your identity, how people will see it driving past or walking near it on foot, and what type of lettering has branding capabilities.