When Business Is Slow, These Are the 8 Things You Should Be Working On
You’ve been working on your business and marketing plan, you’ve been doing your research, and you’ve been sticking to your schedule, but business still seems slow. What should you do? You can keep doing what you’re doing (I suggest giving it at least three more months before making any changes), or you can work on some of these things that will help grow your business in the meantime.
Doing this thing makes you more visible
The more visible you are to your target market, the more likely you are to attract new customers. So if the business is slow, take some time to work on making yourself more visible. Here are a few ideas:
- Make sure your website is up-to-date and looking its best.
- Get active on social media and make sure you’re regularly sharing fresh, relevant content.
- Make sure your name and contact information are listed in online directories.
- Attend networking events and meetups relevant to your industry.
- Speak at conferences or host webinars related to your area of expertise.
- Write articles or blog posts that show off your knowledge and get them published on well-trafficked websites.
This is your best value-add
- Evaluate your marketing efforts. If the business is slow, it could be that your marketing isn’t effective. Take a close look at your campaigns and see if there are ways to improve them.
- Review your pricing. If you’re not getting the sales you want, it could be that your prices are too high or too low. Take a look at your competitors’ prices and see if you need to adjust yours.
- Examine your product or service. If people aren’t buying what you’re selling, there could be a problem with the product or service itself. Make sure you’re offering something that people actually want and need.
- Analyze your target market. Make sure you’re targeting the right people with your marketing efforts.
Doing this brings you closer to your dream clients
- Define your dream client.
- Research where they hang out online and offline.
- Get creative with how you can reach them.
- Try different methods until you find what works best for you and your business.
- Keep in mind that it takes time to build relationships.
- Don’t give up too soon if you don’t see results right away.
- Most importantly, have fun!
Even if you don’t have time for it yet
Start by taking a step back and analyzing your business. This will help you understand what’s working and what’s not. Once you know that, you can start to work on these eight things:
- Your marketing efforts
- Your sales process
- Your pricing strategy
- Your product or service
- Your team
- Your processes and systems
- Your customers
Focus on these tasks first thing in the morning
- Check your email and social media accounts to see if there are any new messages or notifications.
- Respond to any messages or comments that require a response.
- Make a list of tasks that need to be completed today.
- Work on one task at a time and take breaks in between to stay focused.
- Finish up by creating a list of tasks for tomorrow.
Whatever you do, don’t neglect these two things
- Keep your marketing efforts consistent. Even if you’re not seeing a lot of results, don’t give up on your marketing efforts. A slow period is actually a great time to double down on your marketing and try new things.
- Use this time to work on perfecting your product or service. It may seem counterintuitive, but now is the best time to do some deep-diving into what can make your business better.
If you do this better than anyone else
If you want to be successful in business, you have to be able to do a lot of things well. But sometimes, when business is slow, it’s a good opportunity to focus on the things you’re not good at and work on improving them. Here are eight things you should be working on when business is slow:
- Your sales skills
- Your marketing strategy
- Your social media presence
- Your website
- Your networking skills
- Your customer service skills
Taking care of this will help relieve some stress
- Don’t neglect your mental and physical health: When business is slow, it’s easy to let your self-care fall by the wayside. Make sure you’re still eating right, exercising, and getting enough sleep. Taking care of yourself will help you feel better and be more productive when business picks back up.