3 Tips to Make Your Career Page Soar Above the Rest
Your career page is an online representation of your company’s brand and values. It’s your chance to sell your culture, recruit new talent, and impress clients and customers with your dedication to professionalism and care for the community at large. That’s why it’s important to make sure that you’re putting all of your time and energy into this page, giving it everything you’ve got until it stands out from the rest of the crowd. If you need some inspiration, here are three tips on how to make your career page soar above the rest.
1) Reel Them In With Great Headlines
While content is important for any page on your website, it’s also true that people are more likely to explore if they’re greeted with a title and description that makes them curious. Follow these 3 tips to make your career page stand out:
– Include an eye-catching headline with descriptive text so readers know what they can expect when they click through. Choose words that match their interests and emphasize key points in the job description. For example, you might use Fashion Photographer Seeking Freelance Work or Marketing Expert Looking for New Projects.
2) Showcase Your Work Experience
When we are put on the spot and asked, What have you done? it can be challenging to respond. However, with a little research, and even more importantly, follow-through on our words and thoughts, there is a simple way for us to wow an interviewer when it’s time for them to ask us what we’ve done: our work experience! There is no better feeling than being able to confidently state that this was my contribution or this was how I completed such and such task.
To accomplish this feat, make sure your career page reflects your latest roles and responsibilities. If you don’t already have one set up on your website, spend some time today creating one so that you’re ready in case of any future interviews.
3) Share Noteworthy Skills
Know what skills you want your potential employers to see and make sure they know them too. Understand that companies don’t just care about what you’re good at; they also want a clear picture of who you are as a person, so give them something meaty to chew on. Share achievements that won’t take anyone more than five minutes of their time (limit yourself, it’s not worth doing more) but shows off all the things that make you valuable. If there’s anything, in particular, you would like to be known for then include it – examples could be taking initiative or being able to work under pressure. There should be no extraneous information here – keep it concise.
Marketing qualified leads are your best source of sales, but it’s not as easy as just blasting a bunch of ads out there. Making an MQL has a process and mindset. There is no magic bullet or even one perfect solution that will work for everyone. A lot of this is going to be based on what you’re trying to sell and who you’re selling it to. However, here are four things that have been shown time and time again in studies (specifically those conducted by marketing guru Seth Godin) that can help people create more high-quality.