How to Write an Ecommerce Business Plan: Example and Template

How to Write an Ecommerce Business Plan Example and Template (1)

Before you start your eCommerce business, you’ll need to create an eCommerce business plan. This document will serve as the roadmap for your business and outline your goals, products, operations, finances, marketing and more. To help you get started, we’ve created an example of what an eCommerce business plan might look like.

You can customize it with your own ideas and use it as a starting point when creating your own custom plan that fits your unique needs and goals as an entrepreneur.

Executive Summary

An executive summary is a brief overview of your business plan and is typically written last. It should include your company or brand name, your mission statement, and a brief description of your products or services. It should also include your target market, financial projections, and any other information that would be important for potential investors or partners.

The executive summary is the most important part of your business plan, so make sure it’s clear, concise, and compelling.

Business Description

An eCommerce business plan is a document that outlines the key components of a business model for an online store. The purpose of this document is to help entrepreneurs identify the opportunities, challenges, and risks associated with starting and operating an online business.

A well-crafted eCommerce business plan should include the following sections:

  1. Executive Summary
  2. Company Description
  3. Products and Services
  4. Market Analysis
  5. Sales and Marketing Strategy
  6. Financial Plan

Market Analysis

Before you start writing your commerce business plan, you need to understand the market you’re entering. This means conducting market research and analysis. You need to know who your target customers are, what needs they have that you can fill, what your competition is, and what trends are happening in the industry. All of this information will be used in your business plan.

Industry Trends

The eCommerce industry is growing rapidly, with more and more consumers shopping online for items they need. This trend is only expected to continue, so now is a great time to start an e-commerce business. To be successful, you’ll need a solid business plan. Here’s how to write one, using a template as an example.

  1. First, you’ll need to do some research and understand the current trends in the eCommerce industry. What are consumers shopping for? What do they want from their online shopping experience? How can you provide what they’re looking for?
  2. Once you have a good understanding of the industry trends, you can start writing your business plan.

Competitive Landscape

Any successful business needs to have a clear understanding of its competition. This is especially true for eCommerce businesses, which need to be able to compete with the likes of Amazon, Walmart, and other online retailers. Here’s how to write a competitive landscape for your eCommerce business plan:

  1. Research your industry and competitors. This is the first step in understanding the competitive landscape for your eCommerce business. Use Google, social media, trade publications, and other resources to learn as much as you can about your industry and who your main competitors are.
  2. Identify your unique selling proposition (USP). What makes your eCommerce business unique? This could be anything from a niche product offering to superior customer service.

Marketing Strategy

Marketing is essential for the success of any business, especially eCommerce businesses. Why? Because eCommerce businesses rely on online traffic for sales. And without a solid marketing strategy, you won’t be able to generate the online traffic you need. So what should your eCommerce marketing strategy include?

Here are seven elements to consider:

  1. Your Unique Selling Proposition (USP)
  2. Your Target Market
  3. Your Competitors
  4. Your Channels
  5. Your Budget
  6. Your Goals
  7. Your Tactics

Sales Strategy

You can’t just open up shop and hope that people will start buying your stuff. You need a sales strategy. This is how you’re going to get people interested in what you’re selling and convince them to hand over their hard-earned cash. Here are a few things to think about as you develop your sales strategy:

  1. Who is your target market?
  2. What needs does your target market have that your product or service can fill?
  3. What are your unique selling points? Why should people buy from you instead of the competition?
  4. How will you reach your target market? Will you use online marketing, social media, brick-and-mortar stores, or a combination of all three?

Operations Strategy

A successful eCommerce business starts with a great operations strategy. Here are seven elements of a strong operations strategy for your eCommerce business plan.

  1. Define your business model.
  2. Know your target market.
  3. Research the competition.
  4. Set measurable goals and objectives.
  5. Create a marketing plan.
  6. Develop a sales strategy.
  7. Outline your operational processes.

Financial Analysis

A good business plan will include a financial analysis that covers the costs of setting up and running the business, as well as projected income and expenses. This section should also include a break-even analysis, which will show when the business is expected to become profitable.


An eCommerce business plan is a document that outlines the key components of your online business. This includes your business model, marketing strategy, financial projections, and other important information.