5 Simple Steps to Creating a Google Business Page
Google My Business (GMB) provides information to Google users about your business, such as when it’s open, the types of services you offer, and your location. Create a Google Business Page to make it easier for customers to find you and learn more about your business!
By adding more information about your business, including photos and videos, you can help people find your business when they search on Google Maps, Search or other Google services. And by getting reviews from your customers, you can show up higher in local searches on Google and gain new customers.
Step 1: Understand what it takes to get started
Before you create your business page on Google, it’s important to understand what it takes to get started. A business page is different from a personal profile page, and there are certain requirements that must be met in order for your page to be eligible for inclusion in search results.
The goal of a business page is to make sure customers can find your company online by adding information about the company, service offerings, and contact information.
Step 2: Assess your needs
You need to think about what kind of business you have and what you want your website to achieve. If you’re not sure, ask yourself these questions: Do you want customers to be able to buy products or services directly from your website?
- Or do you just want them to be able to find out more about your business and contact you?
- Do you need a lot of features or just a few basics?
- Knowing what you want from your website will help you determine which type of website builder is right for you.
Step 3: Establish yourself as an expert
If you want to be seen as an expert in your field, you need to put in the work. That means writing blog posts, articles, and even books on your subject matter. It also means staying up-to-date on the latest news and developments in your industry.
Plus, you need to be active on social media and in online forums related to your business. By doing all of this, you’ll start to build a reputation as an expert in your field—and that’s when people will start taking you seriously.
Step 4: Set up your free account
If you don’t have a Gmail account, you’ll need to create one. Then, sign up for a free Google My Business account. You’ll be asked to verify your business, which you can do by phone or mail. Once you’re verified, you’ll be able to access and edit your business information. On the left-hand side of the screen, click Add photos to upload your company logo and store photos.
To get started adding store hours, go to Services & Industries on the left side of the screen and select Retail, then choose Opening Hours. Click Add opening hours at the bottom of the page; enter when you’re open on weekdays and weekends, as well as any other days that are special occasions (holidays). Add photos of your storefront and interior in case someone wants to take a virtual tour! Finally, add an address with accurate GPS coordinates so potential customers can find you easily.
Step 5: Promote your new Google Business Page
Now that you’ve created your new Google Business Page, it’s time to start promoting it!
Here are a few ways to get started:
- Add a link to your website.
- Add the page to your email signature.
- Share the page on social media.
- Include the page in your printed marketing materials.
- Ask customers and clients to review your business on the page.
- Make sure your employees are aware of the page and encourage them to share it with their networks.
- Keep your page up-to-date with fresh content regularly.